RGB LED TV Revolution: Hisense UR9 Challenges OLED Dominance

The release of the Hisense UR9 marks a significant milestone in the evolution of television technology. As the first RGB LED TV to hit the market at an affordable price point, it presents a formidable challenge to OLED’s dominance in the high-end TV segment. With its impressive HDR performance, vibrant color reproduction, and great brightness, the UR9 is poised to shake up the industry.

“A Step Above Mini-LED TVs”

The Hisense UR9 represents a significant improvement over traditional mini-LED TVs, which have been the talk of the town in recent years. The new backlight technology used in the UR9 offers a more accurate and nuanced color reproduction, making it an attractive option for consumers seeking high-quality visuals.

“HDR: A Key Strength”

One of the standout features of the Hisense UR9 is its HDR performance. With its ability to accurately reproduce colors beyond the P3 color space, the TV delivers a more immersive viewing experience. The vibrant colors and excellent contrast ratio make it an ideal choice for movie lovers and gamers alike.

“A High Bar to Clear”

The UR9’s price point of $3,500 for the 65-inch model puts it in direct competition with flagship OLED displays from LG and Samsung. This presents a significant challenge for Hisense, as these OLED TVs have long been the gold standard for high-end viewing experiences.

“Motion Judder and Cost Considerations”

While the UR9 excels in terms of image quality, there are some drawbacks to consider. The TV is prone to some motion judder, which may be a problem for fast-paced content enthusiasts. Additionally, its higher price point compared to other mini-LED options may deter budget-conscious consumers.

“Measurement and Testing”

To evaluate the UR9’s performance, we employed a range of testing tools, including Portrait Displays’ Calman color calibration software, a Murideo 8K Seven pattern generator, an X-rite i1 Pro 3 spectrophotometer, and more. Our rigorous testing protocol ensures that our findings are representative of the TV’s capabilities out of the box.

“Beyond P3: The Future of Color Reproduction”

The UR9’s ability to extend beyond the P3 color space into BT.2020 colors is a significant development in the world of television technology. While this may not be a major consideration for most consumers, it represents a crucial step forward in the quest for more accurate and nuanced color reproduction.

“Conclusion: A Strong First Impression”

The Hisense UR9 is an impressive TV that sets a high bar for future RGB LED TVs to

Source: https://www.theverge.com/tech/910537/hisense-ur9-rgb-led-tv-review